e059 Storytelling with "The Closer" Ed Bilat

The trend toward Storytelling is an unmistakable force that is sweeping across organizational gatherings, meetings and presentations globally. With leaders becoming increasingly dissatisfied with the low engagement at their events, they are ditching the scripts and podiums in favour of more compelling and captivating content and style. 


This week on Inspiring Leaders, we chat with one of the most successful Storytellers in North America. Ed Bilat, aka “The Closer” is the President of StorytellingSales.com, a firm dedicated to helping organizational leaders and sales professionals sharpen the craft of storytelling. 


With over 24 years in Sales and Business Development, Ed is highly experienced in complex solution sales and has his own real stories to tell. A natural teacher and storyteller, Ed is passionate about empowering business leaders, entrepreneurs and sales teams to define and leverage their unique brand stories.


Hear how Ed’s career went from Telemarketing Agent to Vice President, working in industries like Telecom, Wireless, Software, Optics and High-tech. Learn how he closed multi-million dollar deals using storytelling as the backbone of his positioning. Take notes as Ed describes his simple, but effective STAR Model for Storytelling: 


S = Situation
T = Trouble
A = Action
R = Results


As a martial arts practitioner of 30 plus years, Ed is the creator of Aikido Selling and Negotiation method which gained him international recognition for its simplicity and effectiveness. Ed, his wife and 2 kids reside in Ottawa, Ontario, Canada.


Links:
Ed Bilat on LinkedIn linkedin.com/in/edbilat
Ed’s Email ed.bilat@storytellingsales.com
Storytelling Sales www.storytellingsales.com
Storytelling for Professionals storytellingsales.com/storytelling-for-professionals/